A domain name determines a business’s identity. Every business owner would like a good and a perfect domain name. Here are some tips on choosing that perfect web address:
1. If your first choice for a domain name is already taken, don’t despair. Try a few other combinations and pick the one that meets your needs.
2. Try to purchase the top level and the regional domain name. Consider other country domain name extensions if your business is applicable in that regions. If your business is applicable in Australia as well, then consider .com and .com.au domain extensions.
3. Short domain names are easy to remember. But sometimes if it’s a catchy phrase then the long domain names are very good as well. Short domain names are the safer bet. But you might not always get the shorter one, and then you might have to go for a longer one. Long domain names are fine as long as they are easy to remember.
4. Try to stay away from domain names that has a word with a difficult spelling them. Your website visitors might type them incorrectly and end up on a different website. Always pick something that is easy to type.
5. Try to have keywords in your domain name. Keywords are the phrases that people are searching for in the search engines. To find out what people are searching for (in any industry) go to wordtracker.com and download a free version of their keyword tracker. Use that to determine the keywords in your area of business. And if you find a domain name with a highly searched keyword then you increase the chances of your site ranking better in search engines. A good keyword in your domain name makes your domain name more ‘search engine friendly’.
What makes for a better domain name, a hyphenated dot-com like “Cheap-Domains.Com” or a “clean” dot-net name like “CheapDomains.Net” with no hyphen? To find the answer, you first have to ask yourself what “better” means in this instance. Better for what? What do you plan to do with the domain?
Are you just planning to register and park it with hopes that people will stumble across it by accident and hit on an ad or two? If that’s the case then forget the hyphen; people aren’t in the habit of typing hyphens in the address block, and you won’t see much traffic. But keep the dot-com if you can; dot-nets aren’t exactly second nature for address-block typists in the real world either.
Planning to auction it off with hopes of a high price? In that case, the hyphen will probably weigh it down; for better or worse, the people who make the market in domain names have decided that hyphens are a negative influence on price. A dot-com is usually preferred, but burden it with a hyphen and the same domain name with a dot-net would be much better.
Or maybe you’re planning to build your business website around the domain name? If that’s the case then be careful with the hyphenated name. If you have to use a hyphen that means somebody else already has the clean dot-com and you don’t want to do his advertising for him; he will likely get the most benefit from address-block searchers. It’s possible to run afoul of the trademark laws too; a name like I-B-M might cost more in legal fees than you could ever hope to make with it. Go with the dot-net or even a dot-biz or dot-biz.